BCCI marketing committee today announced the winner of Pepsi IPL Media Rights bid. Novi Digital Entertainment Pvt Ltd (a subsidiary of Star India Pvt Ltd) has won the media rights for Indian Premier League for next three seasons 2015, 2016 and 2017. The got the rights for a fee of 302.2 crores.

Board of Cricket Control in India received bids from Times Internet Ltd., Multi Screen Media Pvt. Ltd. and Novi Digital Entertainment Pvt. Ltd. for IPL media rights.

BCCI Secretary Sanjay Patel said, “Our partnership with Novi Digital Entertainment Pvt. Ltd. augurs well for the IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving.”